tl;dr: My favorite creative product (Vinyl Moon) has joined
24hourhomepage! Read more about their product, how we got connected
and their special discount for you to join their service.
Vinyl Moon is a monthly “mixtape” vinyl club. Last December I got an annual subscription as a gift (❤️) and every month since I find myself anxiously waiting for the month’s new arrival.
Why do I geek out so hard over them? They understand their audience and medium…
tl;dr: Last week I prototyped some new marketing “stunts” to execute to get more people aware of 24HourHomepage.com. I made a small change to the checkout system to show itemized features at the payment decision point. I also made a browser extension (finally) for the site but we’ll have to wait for Google to approve it for you to use it.
Last week, in my effort to make the Internet’s best 24-hour “movie” and get better at sales / marketing at the same time, I focused on costing and prototyping marketing ideas for the coming weeks. I also made a…
tl;dr: After a great, recharging vacation, I engaged with more communities on Reddit, booked more podcasts, planned my Product Hunt launch and hired a PR company to help get the word out.
Since launching the product several weeks ago, I hadn’t taken much time off from growing the project. That changed this last week when my fiancé and I went to Baja to celebrate her 30th birthday. A lot can be said about taking time with your loved ones. I’ll say, it was lovely.
We got back well-rested and recharged and I continued to reach out to podcasts, started some…
tl;dr: Last week I emailed and called all the TV newsrooms in Los Angeles. Heard “…that does sound like an interesting story”. More organic growth this week.
Last week — in my effort to make 24hourhomepage.com the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to all local TV newsrooms in LA to pitch my story. I did so by sharing a Press Release in Q&A form and also by calling each newsroom to chat with the reporters.
People love local news. Sure, we have all sorts of…
tl;dr: Last week I focused on reaching out to bloggers and journalists. Had 3 podcast interviews, discussions with press release experts and an interesting opportunity came up to promote 24hourhomepage.com
Over the last two weeks— in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to more bloggers, podcasters and journalists. As I mentioned before, I aggregated a huge list of podcasts to reach out to but only pinged 25 of them. I wanted to wait until my talk at JS.LA …
tl;dr: Last week I started reaching out to 25 podcasts. Three have gotten back to me for an initial chat and another one is already published! I’m doing a Podcast Blitz after my talk at js.la is posted. Finally, I wanted to demonstrate how expressive 1FPS gifs can be in telling a story so I made a meme website: isthisamatrix.com
Last week — in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to podcasts and created a meme making site to demonstrate 1FPS…
tl;dr: On the heels of my big talk and my first podcast interview
last week, this week I’m reaching out to podcasters and bloggers
about my work. I also finished my 100 ads in 100 days project and
ran an experiment on Twitter.
Last week—in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way—I was interviewed on a podcast, ran a large Twitter marketing experiment and gave a large public talk about what I’ve learned growing 24hourhomepage. What a week!
tl;dr: Last week I prepared material for a big marketing stunt I’m running on Wednesday May 26th. On Thursday May 27th, I’ll be speaking at js.la about the journey so far.
Last week — in my effort to make the best 24 hour “gif” on the internet and get better at sales and marketing along the way — I began preparing materials for a my talk at JS.la this Thursday and for a big twitter marketing stunt I’m going to run on Wednesday.
tl;dr: Last week I focused on getting more creative and engaging content on the site. Two features of the site led to two interesting advertisements.
Last week — in my effort to make the best 24 hour “gif” on the internet and get better at sales and marketing along the way — I focused my outreach on adding more creative content to the site. As a result, two clever ads that exploit the medium were added.
24hourhomepage.com is a “time” time-capsule. Publishers “own” the second they buy in perpetuity but they also cannot change their ad once published.
tl;dr: I ran an email experiment on all retail products that have pitched on the 11 seasons of Shark Tank. Leading with video, these initial messages were good but not as effective as tailored messages at starting conversations.
Over the last two weeks—in my effort to make the most creative, collaborative internet art project at 24hourhomepage.com and get better at sales and marketing along the way — I set up a new outreach experiment using the email tool Apollo. It’s a solid piece of software and I’m using it for two features: