tl;dr: I took several weeks off hard outreach on the product while interviewing for a new job. I’m joining a GREAT new consumer product and will continue to creatively grow 24HourHomepage.com
I’ve been quiet since the Product Hunt launch. Really quiet. Almost entirely off the social internet. Why? Because I had to put all my energy into focusing on securing a new job. A long process but I’m happy happy to announce I’m joining a GREAT consumer product…but can’t say much more than that until we launch.
Rest assured, I’m still growing 24HourHomepage.com into the most creative online art project…
tl;dr: I launched 24HourHomepage.com on Product Hunt this last Sunday and for 24 hours I responded to questions, invited more to discuss and ultimately earned the #2 Best Product of the Day
If you’re not familiar, Product Hunt (PH) is a product community to submit your products. Entrepreneurs love it. For 24 hours you get great feedback from other entrepreneurs on your idea. If they really like it, you may get upvoted into the top 5 products of the day and earn a shiny badge.
Like many “how to succeed with your PH launch” articles describe, I gave the launch…
tl;dr: Last week I deployed a Chrome Extension for people to set 24HourHomepage.com as their homepage. Finalized the Product Hunt marketing assets (for this Sunday, August 1st!) and am giving away $24.7K.
Last week, In my effort to make the Internet’s best 24-hour “movie” and get better at sales & marketing along the way — I shipped a simple Browser Extension which sets your browser homepage and new tab location to 24HourHomepage.com. A prospective customer a few weeks ago was interested in “homepage set” metrics and while that’s impossible to track this gets a little closer to that.
tl;dr: Last week I prototyped some new marketing “stunts” to execute to get more people aware of 24HourHomepage.com. I made a small change to the checkout system to show itemized features at the payment decision point. I also made a browser extension (finally) for the site but we’ll have to wait for Google to approve it for you to use it.
Last week, in my effort to make the Internet’s best 24-hour “movie” and get better at sales / marketing at the same time, I focused on costing and prototyping marketing ideas for the coming weeks. I also made a…
tl;dr: After a great, recharging vacation, I engaged with more communities on Reddit, booked more podcasts, planned my Product Hunt launch and hired a PR company to help get the word out.
Since launching the product several weeks ago, I hadn’t taken much time off from growing the project. That changed this last week when my fiancé and I went to Baja to celebrate her 30th birthday. A lot can be said about taking time with your loved ones. I’ll say, it was lovely.
We got back well-rested and recharged and I continued to reach out to podcasts, started some…
tl;dr: Last week I emailed and called all the TV newsrooms in Los Angeles. Heard “…that does sound like an interesting story”. More organic growth this week.
Last week — in my effort to make 24hourhomepage.com the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to all local TV newsrooms in LA to pitch my story. I did so by sharing a Press Release in Q&A form and also by calling each newsroom to chat with the reporters.
People love local news. Sure, we have all sorts of…
tl;dr: Last week I focused on reaching out to bloggers and journalists. Had 3 podcast interviews, discussions with press release experts and an interesting opportunity came up to promote 24hourhomepage.com
Over the last two weeks— in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to more bloggers, podcasters and journalists. As I mentioned before, I aggregated a huge list of podcasts to reach out to but only pinged 25 of them. I wanted to wait until my talk at JS.LA …
tl;dr: Last week I started reaching out to 25 podcasts. Three have gotten back to me for an initial chat and another one is already published! I’m doing a Podcast Blitz after my talk at js.la is posted. Finally, I wanted to demonstrate how expressive 1FPS gifs can be in telling a story so I made a meme website: isthisamatrix.com
Last week — in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to podcasts and created a meme making site to demonstrate 1FPS…
tl;dr: On the heels of my big talk and my first podcast interview
last week, this week I’m reaching out to podcasters and bloggers
about my work. I also finished my 100 ads in 100 days project and
ran an experiment on Twitter.
Last week—in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way—I was interviewed on a podcast, ran a large Twitter marketing experiment and gave a large public talk about what I’ve learned growing 24hourhomepage. What a week!
tl;dr: Last week I prepared material for a big marketing stunt I’m running on Wednesday May 26th. On Thursday May 27th, I’ll be speaking at js.la about the journey so far.
Last week — in my effort to make the best 24 hour “gif” on the internet and get better at sales and marketing along the way — I began preparing materials for a my talk at JS.la this Thursday and for a big twitter marketing stunt I’m going to run on Wednesday.